If you are relatively new to the world of search marketing, you may have heard the term "SEO content" that are thrown at marketing meetings.
why seo is important for business 2017
| why seo is important for business 2017 |
This beginner's guide is designed to answer three questions:
1=What is "SEO content"?
2=What types of search engine optimization content?
3=What is the SEO strategy?
What is SEO content?
To understand what marketers mean with SEO content, it's useful to divide the phrase into its component parts:
SEO refers to search engine optimization, or the process of optimizing a website so people can easily find it across search engines like Google.
Through "content," we mean any information that lives on the web and can be consumed on the web
So, put these two concepts together: Search Engine Optimization content is any content created to attract search engine traffic.
I will not tell you everything you need to know about improving the content of search engines here; this is all a "Notre Directory." But here's a very quick update about what you'll need to do for search engine optimization for web content:
1=Keyword search: If you want to generate traffic through search,seo search engine,Are Google services optimization , it's best to do a keyword search before you start typing. This way, you can focus on keywords that already have a certain volume of search volume - in other words, write about the topics people are already looking for to get information about.
2=Keyword optimization: Learn how keywords are used in content and how they're used to maximize searchability. (Seymouz offers a great guide to optimizing the page.)
Content Organization: Content must be organized on your site in a logical manner. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The more they stay on your site, the better).
3=Promote content: You can increase the visibility of new content you create by sharing it on social networks and building links to your content (both internally and externally).
The Keyword Finder, such as the Keyword Finder, will help you identify specific topics to target in your SEO content.
A quick word about intentions
It is important to keep in mind that if search engine traffic is the only goal, you are likely to suffer its results. In order to satisfy all search engines (which will reward you with a high ranking over time) and potential customers and return visitors, you need to provide the highest value and beyond the search engine optimization. In other words, they do not produce "thin" content that is categorized and clicked, but does not provide any additional value to the user's search engine. Sites that promote "high" and "low value" content at risk of exposure to Google punishment, but also tend to have a high percentage of dropouts and low conversion rates.
Types of SEO content
Product pages: they are the bread and butter of any retail e-commerce site. good product page can serve as SEO content and a PPC landing page.
Blog Posts blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more interesting and more likely to attract links than product pages, so they can be a great way to create some authority for your site. (Note that blogs are very flexible and you can use them to host any of the content types in this list.
Articles - Think about the news article, interview, or part of the property. This is the main type of content you will find in most newspaper or magazine sites.
Listas - la lista es realmente sólo tipo de material, pero la elaboración de una lista (por ejemplo, "10 maneras de reducir su factura de energía" o "101 cosas que odio de Google") hace que sea más fácil de escanear. También parece que este tipo de títulos se puede hacer clic más cuando los encuentran en los resultados de búsqueda o resúmenes de las redes sociales.
Directories - guide is a longer piece of content that explains in detail how to do something. (Directories are often broken down into multiple webpages, although they are best practices to allow users to view long content as a single page if they want to). You can publish a complete guide to your website, or you can publish a summary or an excerpt, which requires visitors to fill out the registration form to read the complete guide. This can be a good way to generate potential customers, but keep in mind that creating a logging wall is likely to reduce the amount of SEO traffic that can drive to this directory.
Videos - In general, there are fewer web videos than text pages, so it may be easier to rank competitive keywords on the first page by creating a video instead of an article. Depending on the type of site or business you manage, videos can be a great way to engage and reach audiences. Try creating video tutorials on how to use your products. Or illustrate a process related to your business - for example, a plumber can play a video showing how to unpack the sink. (Note about SEO: You might consider including text for your video, and here are some additional tips for optimizing your videos.
Graphs - Infographics, or large images that contain a lot of data (often in the form of graphs or graphs) on a single topic, can even rack up a lot of page views and links. However, since a large portion of the content is embedded in the image and therefore can not be read as text from search engines, it is important to carefully improve the rest of the page. You can use one of these five free infographic forms to get started.
Slide Show - Slide show is a way to display a series of related images. Sometimes images are more important than text - let's say you're trying to show what all stars wear for an Oscar. Here again, SEO from your title, comments, image file names and so on is important because there are fewer search engines to "read".
Glossary - I swear more people are using Google to search for phrases than to use the dictionary. (Do you even know where your dictionary is?) If you are working in a niche industry, a well-structured glossary can be a good way to capture some search traffic. Think about cooking conditions, medical terminology, fashion terms, and architectural terms ...
Directories - Directory is a useful classification of links to sites or resources on a particular topic. For example, perfume blogs may create a guide from places to buy perfumes, from supermarkets to independent shops across the country.
These are just some of the basic types of SEO content, but do not let this list be limited - the possibilities are almost endless.
How to Develop an SEO Content Strategy
If you've been producing content casually, hoping and praying that part of it will eventually rank, it's time to buckle up and commit to a more methodical SEO content strategy for the web.
Here are four steps to define and refine your SEO content strategy:
Define your goals
First, determine your goals as a website or business. Are you looking to drive sales through your website? Monetize your site through ads and therefore just want to increase traffic and return readers? Your goals will determine what types of content to focus on.
If you mainly try to increase product sales, your main goal should be attractive and informative pages that are optimized for product search and conversions. Their secondary blog content can be useful content to show when and how to use their products, and link pages where appropriate (it's best if your blog is not all self-promoting, though).
If your site works with the ad model and the goal is to attract new readers through the search, you want to focus on rich content (such as long form articles or video resources that are informative, entertaining or both) with "suction" ("sticky" content keeps Visitors on your site longer or encourage them to return).
Look at your audience
Know your audience - Studies and analysis programs can help you get a better picture of your typical clients or visitor. Consider placing marketing people, or characters representing visitors and customers from the ideal location. Then think about what kind of content these people will be looking for.
For example, if you run a B2B web site aimed at executives at the C site level, you may want to create a high level of technical documents that can be downloaded and saved for later reading.
If your business is targeted at teens and teens, you may have to focus on frequent updates with less text and more photos and video. You also need to make sure to optimize your website for mobile use.
Crear un calendario escrita
After you have an idea about the people who run them and why, you can start creating a written calendar. Calendar is an editorial calendar determines when to publish new content and any type of content will be. This will help you adhere to a regular schedule (it is especially important to create new content on a regular basis if you have a blog) as well as to prevent confusion to reach the subject of new content at the last minute.
Some tips for creating a calendar and a written commitment by:
Use Outlook (or Google Calendar): Exchange editing calendar with all your marketing team. Set a reminder for authors to receive a notification when it arrives on schedule.
Consider creating features in progress - for example, a food blog can make a meat recipe every Monday. Many blogs reach roundings once a week (including this one).
Create a page for each category an ongoing feature, so visitors can find all your meat recipes on Monday or summaries of the links in one place.
Give yourself plenty of time to deliver when more complex types of content, such as videos and charts, are produced. These tours often require multiple editing to perfection and can be more difficult to improve for research.
Do not plan too far in advance - often out of track calendars after a month or two because of changes in marketing goals, budgets or employees, so do not try to plan a calendar for next year and risk losing a lot of time and effort.
Analyze and re-assess
Finally, be aware of your analysis. SEO content analysis regularly to know what works and what is not. It includes a good level of success and participation in the pages and messages links and comments on blogs (posts and some other types of content), social equity (on Facebook like, tweets, etc.), and rates conversion. Should have your analysis has two objectives:
Study the successes of your own so you can repeat those strategies - look for patterns. Make your audience like videos? Then make more videos! Adjust the editing of your calendar forward so that you can devote more time and effort on the types of content that really resonate frequented.
Time needed to update and improve the oldest SEO content assigned - if you try to improve an article for a certain keyword, but it gets larger than the number of visits to a different version of this keyword, and then go back to the new word Key and re-enhanced. You may be able to increase traffic significantly by placing the keyword in the title for example.
There you have it - SEO 101 Content. As mentioned above, please let me know in the comments if you have other questions about creating and optimizing content for SEO.
What is SEO content?
To understand what marketers mean with SEO content, it's useful to divide the phrase into its component parts:
SEO refers to search engine optimization, or the process of optimizing a website so people can easily find it across search engines like Google.
Through "content," we mean any information that lives on the web and can be consumed on the web
So, put these two concepts together: Search Engine Optimization content is any content created to attract search engine traffic.
I will not tell you everything you need to know about improving the content of search engines here; this is all a "Notre Directory." But here's a very quick update about what you'll need to do for search engine optimization for web content:
1=Keyword search: If you want to generate traffic through search,seo search engine,Are Google services optimization , it's best to do a keyword search before you start typing. This way, you can focus on keywords that already have a certain volume of search volume - in other words, write about the topics people are already looking for to get information about.
2=Keyword optimization: Learn how keywords are used in content and how they're used to maximize searchability. (Seymouz offers a great guide to optimizing the page.)
Content Organization: Content must be organized on your site in a logical manner. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The more they stay on your site, the better).
3=Promote content: You can increase the visibility of new content you create by sharing it on social networks and building links to your content (both internally and externally).
The Keyword Finder, such as the Keyword Finder, will help you identify specific topics to target in your SEO content.
A quick word about intentions
It is important to keep in mind that if search engine traffic is the only goal, you are likely to suffer its results. In order to satisfy all search engines (which will reward you with a high ranking over time) and potential customers and return visitors, you need to provide the highest value and beyond the search engine optimization. In other words, they do not produce "thin" content that is categorized and clicked, but does not provide any additional value to the user's search engine. Sites that promote "high" and "low value" content at risk of exposure to Google punishment, but also tend to have a high percentage of dropouts and low conversion rates.
Types of SEO content
Product pages: they are the bread and butter of any retail e-commerce site. good product page can serve as SEO content and a PPC landing page.
Blog Posts blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more interesting and more likely to attract links than product pages, so they can be a great way to create some authority for your site. (Note that blogs are very flexible and you can use them to host any of the content types in this list.
Articles - Think about the news article, interview, or part of the property. This is the main type of content you will find in most newspaper or magazine sites.
Listas - la lista es realmente sólo tipo de material, pero la elaboración de una lista (por ejemplo, "10 maneras de reducir su factura de energía" o "101 cosas que odio de Google") hace que sea más fácil de escanear. También parece que este tipo de títulos se puede hacer clic más cuando los encuentran en los resultados de búsqueda o resúmenes de las redes sociales.
Directories - guide is a longer piece of content that explains in detail how to do something. (Directories are often broken down into multiple webpages, although they are best practices to allow users to view long content as a single page if they want to). You can publish a complete guide to your website, or you can publish a summary or an excerpt, which requires visitors to fill out the registration form to read the complete guide. This can be a good way to generate potential customers, but keep in mind that creating a logging wall is likely to reduce the amount of SEO traffic that can drive to this directory.
Videos - In general, there are fewer web videos than text pages, so it may be easier to rank competitive keywords on the first page by creating a video instead of an article. Depending on the type of site or business you manage, videos can be a great way to engage and reach audiences. Try creating video tutorials on how to use your products. Or illustrate a process related to your business - for example, a plumber can play a video showing how to unpack the sink. (Note about SEO: You might consider including text for your video, and here are some additional tips for optimizing your videos.
Graphs - Infographics, or large images that contain a lot of data (often in the form of graphs or graphs) on a single topic, can even rack up a lot of page views and links. However, since a large portion of the content is embedded in the image and therefore can not be read as text from search engines, it is important to carefully improve the rest of the page. You can use one of these five free infographic forms to get started.
Slide Show - Slide show is a way to display a series of related images. Sometimes images are more important than text - let's say you're trying to show what all stars wear for an Oscar. Here again, SEO from your title, comments, image file names and so on is important because there are fewer search engines to "read".
Glossary - I swear more people are using Google to search for phrases than to use the dictionary. (Do you even know where your dictionary is?) If you are working in a niche industry, a well-structured glossary can be a good way to capture some search traffic. Think about cooking conditions, medical terminology, fashion terms, and architectural terms ...
Directories - Directory is a useful classification of links to sites or resources on a particular topic. For example, perfume blogs may create a guide from places to buy perfumes, from supermarkets to independent shops across the country.
These are just some of the basic types of SEO content, but do not let this list be limited - the possibilities are almost endless.
How to Develop an SEO Content Strategy
If you've been producing content casually, hoping and praying that part of it will eventually rank, it's time to buckle up and commit to a more methodical SEO content strategy for the web.
Here are four steps to define and refine your SEO content strategy:
Define your goals
First, determine your goals as a website or business. Are you looking to drive sales through your website? Monetize your site through ads and therefore just want to increase traffic and return readers? Your goals will determine what types of content to focus on.
If you mainly try to increase product sales, your main goal should be attractive and informative pages that are optimized for product search and conversions. Their secondary blog content can be useful content to show when and how to use their products, and link pages where appropriate (it's best if your blog is not all self-promoting, though).
If your site works with the ad model and the goal is to attract new readers through the search, you want to focus on rich content (such as long form articles or video resources that are informative, entertaining or both) with "suction" ("sticky" content keeps Visitors on your site longer or encourage them to return).
Look at your audience
Know your audience - Studies and analysis programs can help you get a better picture of your typical clients or visitor. Consider placing marketing people, or characters representing visitors and customers from the ideal location. Then think about what kind of content these people will be looking for.
For example, if you run a B2B web site aimed at executives at the C site level, you may want to create a high level of technical documents that can be downloaded and saved for later reading.
If your business is targeted at teens and teens, you may have to focus on frequent updates with less text and more photos and video. You also need to make sure to optimize your website for mobile use.
Crear un calendario escrita
After you have an idea about the people who run them and why, you can start creating a written calendar. Calendar is an editorial calendar determines when to publish new content and any type of content will be. This will help you adhere to a regular schedule (it is especially important to create new content on a regular basis if you have a blog) as well as to prevent confusion to reach the subject of new content at the last minute.
Some tips for creating a calendar and a written commitment by:
Use Outlook (or Google Calendar): Exchange editing calendar with all your marketing team. Set a reminder for authors to receive a notification when it arrives on schedule.
Consider creating features in progress - for example, a food blog can make a meat recipe every Monday. Many blogs reach roundings once a week (including this one).
Create a page for each category an ongoing feature, so visitors can find all your meat recipes on Monday or summaries of the links in one place.
Give yourself plenty of time to deliver when more complex types of content, such as videos and charts, are produced. These tours often require multiple editing to perfection and can be more difficult to improve for research.
Do not plan too far in advance - often out of track calendars after a month or two because of changes in marketing goals, budgets or employees, so do not try to plan a calendar for next year and risk losing a lot of time and effort.
Analyze and re-assess
Finally, be aware of your analysis. SEO content analysis regularly to know what works and what is not. It includes a good level of success and participation in the pages and messages links and comments on blogs (posts and some other types of content), social equity (on Facebook like, tweets, etc.), and rates conversion. Should have your analysis has two objectives:
Study the successes of your own so you can repeat those strategies - look for patterns. Make your audience like videos? Then make more videos! Adjust the editing of your calendar forward so that you can devote more time and effort on the types of content that really resonate frequented.
Time needed to update and improve the oldest SEO content assigned - if you try to improve an article for a certain keyword, but it gets larger than the number of visits to a different version of this keyword, and then go back to the new word Key and re-enhanced. You may be able to increase traffic significantly by placing the keyword in the title for example.
There you have it - SEO 101 Content. As mentioned above, please let me know in the comments if you have other questions about creating and optimizing content for SEO.
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