Top Keywords Used to Drive Traffic & Leads for Wealth Management

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Time to kickstart your Google Ads campaign with the most important part- effective and detailed keyword research. Whether you are a successful wealth management firm or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword	Avg. monthly searches
risk management	40,500
capital gains tax calculator	27,100
irrevocable trust	22,200
family trust	18,100
revocable living trust	9,900
risk mitigation	8,100
special needs trust	8,100
federal capital gains tax	6,600
probate a will	4,400
risk strategy	4,400
risk management plan	3,600
creating a will	2,900
financial risk	2,900
business risk	2,400
online tax preparation	2,400
probate estate	2,400
setting up a trust	2,400
project risk management	1,900
trusts and estates	1,900
financial risk management	1,600
irrevocable living trust	1,300

The wealth management keywords with the highest search volume are “risk management”, “capital gains tax calculator”, and “irrevocable trust”, which are searched between 22,200 and 40,500 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “family trust” and “revocable living trust”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Google Ads campaign.

Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:

• Ad Group Performance
• Individual Keyword Performance
• Keyword Bidding
• Ad Copy Performance
• Offer Alignment, including White Papers, Webinars, Videos

Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign.  

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