Strong relationships with the public are one of the most important elements of success in marketing through different social networking sites.
If you look at big brands such as Starbucks, for example, you will find that dealing with the audience is based primarily on trust and affection, and you will find most of the time showing their loyalty to these brands and companies to defend and promote them.
This is because these companies can build strong relationships with customers and the public; however, how can you do that too?
Here's the answer in points.
Be human
They stop looking at customers and consumers as just a group of cash and money dollars, and treat them as human beings. One of the great features of social networking is that it gives you the opportunity to show your brand personality and demonstrate the human nature of dealing with the audience. The tone you talk to in your tweets, the way you respond to your audience's interaction with your various publications, and more represent the personality of your brand that you should take care of. You should have a unique and unique approach to your audience.
Respond quickly
A recent study shows that while the public is expected to respond to their messages within 4 hours, brands respond after an average of 10 hours! Do you think customers have to wait a whole day to answer their Twitter question? If you think so, congratulations, you're ruining your relationships with the audience instead of building them! Quick Response As it works to enhance and improve your relationship with customers, it also increases your profits as a study by Twitter has shown that consumers have the ability to pay $ 20 an increase to an airline that responds to their query within 6 minutes.
Exceed expectations
If you really want to be unique, build your relationship with the audience, and get a good reputation on social networks as a distinct customer service, go beyond the audience's expectations and beyond. When you try to build extraordinary relationships with the audience, try to create unique and extraordinary experiences that you always remember. People usually prefer to buy from the companies and brands that you value, even if you can not do something fabulous for the public, just showing your interest will give very good results and will matter to the mind.
Be proactive
When you look at how most companies and brands interact with customers or the public on social networks, you will find that this interaction is just a reaction; they wait for someone to refer to them or make a specific complaint and then companies start interacting with them, If you want to build really strong relationships you should be a master. Try sending a message to a customer or followers sending him advice that might help him in his work or give him a free consultation opportunity etc ... A simple interaction, but its effect is great.
0 Response to "How to build strong relationships with your audience on social networks - Part One"
Post a Comment