what is the difference between PPC and
SEM?
SEM - Search Engine Marketing, as the name specifies that we can advertise our product / service through search engines (like Google, Yahoo etc.
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| what is the difference between PPC and SEM? |
SEM has two main categories.
1. Organic (SEO)
2. Paid (PPC)
Organic: In this approach you try to drive traffic to your website. This method is usually called as SEO (Search Engine Optimization). Here traffic generation is gradual.
Payment: In this approach you try to manage the traffic by spending money. PPC is one of the methods to get instant traffic.
Where you will pay money to the advertising service provider only when someone clicks on your ad.
Some of the advertising service providers are Google AdWords from Google, Bing Advertising from Microsoft, Yahoo! Advertising from Yahoo .
Where you will pay money to the advertising service provider only when someone clicks on your ad.
Some of the advertising service providers are Google AdWords from Google, Bing Advertising from Microsoft, Yahoo! Advertising from Yahoo .
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