Relation ships with Your Audience on Social Networks - Part 2
Relation ships with Your Audience on Social Networks |
In the first part of this article we talked about the importance of building and forming strong relationships with your audience and we have presented a set of tips and ways to enable you to form these relationships, you can read the first part 1
of here. This is the second and last part of the article, let's start if.
1. Rewards the best clients or followers
You will often find a group of people and customers who are constantly interacting with you, buying your products continuously, identifying these customers or people in front of everyone and rewarding them to feel some preference. There are countless ways you can reward customers such as gifts, discounts and more. Just select the most appropriate method, and differentiate your customers so that you stimulate the remaining customers to increase interaction with you.
2 - I gave them more than their request
You should always strive to add real value to your customers. Do not just think about how to profit from these customers financially and earn as much profit as possible, but also think about how to help these people and offer something of value that makes life easier for them. In order to be able to complete this step to the fullest, you must first: get to know the audience closely, and a comprehensive study of their needs and goals and what they are looking for. Building relationships with your audience will be much easier when you know what content they want to see.
3 - Build a real community
Now, there are dozens of brands that have been able to build their own communities, helping them grow and enhancing the impact of these brands on the public. While you are thinking about how to form strong relationships with the public, also think about pushing these audiences towards your own community. This community may be an online forum - a community, a community on Google+, a group on Linkedin, or anywhere the audience can gather to interact.
Having a community of your brand will also contribute to your presence in the market and will give you the advantage of appearing as an expert in your field. People usually prefer to buy from brands who have clear or best experiences in their field. A company such as Apple has been able to gain real power in the world of technology, and consumers each year are waiting for the new Apple to show them with enthusiasm and passion.
To achieve long-term success in different social networking sites, or in relation to your business in general, you need to build relationships with customers. Loyal customers will then promote and market your brand among their friends, acquaintances, and social accounts without even asking them to do so.
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